Arch Psychol 72:75–67Ĭhandon PHJ, Bradlow ET et al (2009) Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Nixon HK (1924) Attention and interest in advertising. Kim MS, Burgess A, Waters AJ, Reece GP, Beahm EK, Crosby MA et al (2011) A pilot study on using eye tracking to understand assessment of surgical outcomes from clinical photography. Mazzocchi M, Dessy LA, Di Ronza S, Iodice P, Saggini R, Scuderi N (2014 Aug) A study of postural changes after abdominal rectus plication abdominoplasty. Saariniemi KMM, Salmi AM, Peltoniemi HH, Helle MH, Charpentier P, Kuokkanen HOM (2014) Abdominoplasty improves quality of life, psychological distress, and eating disorder symptoms: a prospective study. Lazar CC, Clerc I, Deneuve S, Auquit-Auckbur I, Milliez PY (2009) Abdominoplasty after major weight loss: improvement of quality of life and psychological status. Kurt Yazar S, Serin M (2019) Comparison of aesthetic quality of the final scar in abdominoplasty with conventional and mini inverted t-scar. Salles AG, Ferreira MC, do Nascimento Remigio AF, Gemperli R (2012) Evaluation of aesthetic abdominal surgery using a new clinical scale. Hammond DC, Chandler AR, Baca ME, Li YK, Lynn JV (2019) Abdominoplasty in the overweight and obese population: outcomes and patient satisfaction. J Plast Reconstr Aesthet Surg 72(5):813–820 Papadopulos NA, Meier AC, Henrich G, Herschbach P, Kovacs L, Machens H-G et al (2019 May) Aesthetic abdominoplasty has a positive impact on quality of life prospectively. New patients may benefit from an eye-tracking-based assessment to align procedural planning and consultation with the anatomic areas they visually fixate upon.Īmerican Society of Plastic Surgeons National Clearinghouse of Plastic Surgery Procedural Statistics. Conclusionsįemales who previously underwent cosmetic procedures are more favorable, faster, and focused reviewers of abdominoplasty images, fixating more on relevant anatomy and features than their peers. No correlation was noted between aesthetic ratings and time spent viewing the areas of interest. The patient group’s average increase in aesthetic rating between pre- and post-procedural images was 30.4% higher than the lay group ( p < 0.05). Both groups most commonly first fixated on the umbilicus and abdominal curvature for AP and lateral views, respectively. The patient group spent 22.6% less time evaluating images ( p < 0.05) but spent proportionally more time fixated on features of interest: the umbilicus (25.6% of their average viewing time vs 11.6%, p < 0.001), scar line (13.2% vs 5.1%, p < 0.001), and abdominal curvature (7.6% vs 3.6%, p < 0.001). An eye-tracking device recorded visual gaze data as participants assessed the aesthetic value of the images. Sixteen pairs of pre- and post-abdominoplasty images in AP and lateral views were shown to twenty women with and twenty women without a cosmetic procedure history. Using eye-tracking technology, we characterized visual gaze patterns among plastic surgery patients versus laypeople when assessing pre- and post-abdominoplasty images. Identifying attention-drawing features can assist in improving patient satisfaction and perceived outcomes. Eye-tracking technology objectively measures the visual focus of subjects when assessing aesthetics.
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